Based in Northwest Arkansas, Paradigm Sales Group (PSG) offers full-service representation to Walmart and Sam’s Club. PSG is a proven Hardlines Broker that brings dedication, knowledge, and ability to build sustainable brands and professional representation to Suppliers of all sizes.

Erik LeVang leads the charge at PSG and brings a lifetime of CPG sales management experience in several different categories within several different sales channels throughout the United States and beyond.  The last 15 years have been spent partnering with Walmart and Sam’s Club.

Erik’s firsthand experience and expertise brings a unique and value-added collection of industry insights that will support both the retailer and the supplier.  He is more than just a sales executive, he has worked hard to understand all aspects of the retail broker role including direct import, analytics, replenishment, product development (including private brand), pricing strategy, digital platforms, e-commerce, and claims resolutions.